About Me
Results-oriented Solutions Architect with 20 years of extensive experience, successfully delivering complex interactive designs. Accustomed to managing multiple, large-scale, national and international, interactive design projects, including competitive and impact analysis, generating and interpreting business requirements, prototyping, usability analysis and user acceptance testing and integration all the way through quality assurance.
Experienced providing annotations and interaction instructions to both staff and offshore developers, I enjoy learning, embracing and implementing new technologies. A strategic thinker, I am an implementer of innovative ideas with an emphasis on responsive design, touch screen computing, Blockchain technology and social media marketing.
User Experience & Strategy Design
Michael Tsivin
Extensive experience generating and interpreting business requirements including usability testing for NBC’s Olympic Games’ coverage, Starwood Hotels and other, less formal internal UAT research. For many of the projects, I combined interactive design with business impact analysis, providing heavy annotations and interaction instructions to both staff and offshore developers.
EXPERTISE & SKILLS:
User Centric Interaction Design
Brand & Intranet Redesign
Rapid Prototyping
Usability Testing
User Acceptance Testing (UAT)
Responsive Design
Mobile & Tablet (iPad) Design
Touch Screen Interactive Design
Tag Cloud & Blog Design
Site Audits & Competitive Analysis
Web Application Design
Legacy Application Design
Infographics Development
Stakeholder & Pain-Point Interviews
Sitemaps & Navigational - Transactional Workflows
Pitch Mockups & Visualization
Error States Inventory
Scripting - Use Case Scenarios
Portal Redesign
Social Media Marketing (SMM)
Document Taxonomy Management
Formalizing Style Guide
Persona development
Story-boarding
Agile/Waterfall Methodologies
Multilingual Design
ADVERTISING AGENCIES:
NBC UxD
Digitas
Euro RSCG
Grey Healthcare Group
Osprey Communications
Havas Lynx
CGI Health
Ryan Interactive
Murphy & Co
McMurry TMG
PMX Agency
GREATER THAN ONE (GTO)
Cement Block
NTT Data
WER1
IMC2
INDUSTRIES SERVED:
Advertising
Healthcare
Pharma
Sports
Entertainment
Network TV
Finance (FinTech)
Hotel & Hospitality
Blockchain Technology
Insurance
Nonprofit
Magazine (Print)
BRANDS WORKED ON
PhilipsIBM
NBC Olympics
NBC TV
Alliance Bernstein
Starwood Hotels & Resorts
Charter Communications (Spectrum)
Active Health Management
Wellpoint/Anthem
Pitney Bowes
Aetna Insurance
Delta Airlines
RightSource
Hyperion Solutions Corporation
Novartis
Bayer
Aris Global
SGI On-Line
Esoteric LLC
Mecklermedia Corporation
Leukemia and Lymphoma Society